Digital PR:
If you’re not using digital PR as part of your link building strategy, you’re missing out on a huge opportunity to gain a competitive advantage.
Few tactics can help you earn links at scale, but digital PR can help you earn relevant links.
Plus, there are a whole host of other benefits to your business.
What is Digital PR:
Digital PR is all about using PR tactics to earn backlinks to support your SEO strategy.
You need to create linkable assets (link bait) and promote these to relevant journalists and publications to encourage them to write about your content and link to it.
However, digital PR success is all about having great ideas that journalists want to cover while creating engaging assets that get linked to as a way to add editorial value to an article.
While most digital marketers have long recognized the significance of implementing technical SEO and publishing high-quality content to boost organic search rankings, Digital PR hasn’t been given the same attention until the last few years.
Many marketers recognize the need for high-quality backlinks to boost their website in the SERPs but haven’t made the connection that Digital PR is one of the best ways to accomplish that.
Digital PR is on the rise for 2021, though. The industry started the new year off with a boost when Google’s John Mueller gave Digital PR as a tactic his stamp of approval.
Digital PR is, without a doubt, the most effective link building tactic that you can use to overcome some of the most common challenges and obstacles that SEOs face:
Scaling link building without compromising on the quality of the links earned
Earning links editorially
Earning links from topically relevant, high-quality publications
But digital PR can drive so much more than just links, even though SEOs often turn to the tactic as a way to achieve this.
Here are six reasons why digital PR should be part of your link building strategy:
1. Earn Authority Links from Top-Tier Publications
2. Gain A Competitive Advantage with Links Your Competitors Can’t Clone
3. Earn Links That Actually Get Clicked and Drive Referral Traffic and Sales
4. Put Your Business in Front of Your Target Audience and Build Brand Awareness
5. Position Yourself as Industry Experts and Build Trust
6. Drive Social Engagement