If there is any good that came out of the pandemic environment then it is the opening of many positive opportunities for online marketing. Surely post-pandemic, a new era began. People from all around the world were forced to buy clothes, accessories, groceries and daily essentials online. And ta-da, millions of us loved the option to shop from the comfort of our homes and are happy to continue taking advantage of the speed, flexibility, and convenience of a click and pickup shopping experience.

As lockdowns put an end to conventions, trade shows, live sales calls, live product demonstrations, and most other physical interactions between buyers and sellers, consumers and business buyers on the B2B side have become more reliant and more comfortable with virtual meetings, video presentations of products/equipment/services, and other Internet-based purchasing and communication options.

So how can you take advantage of the post-pandemic marketing environment to Capitalize on the Opportunity and generate dynamic growth in online revenue and sales leads? Let’s see.

For Business to Customer 

• Your online contents and site functionality should support BOPIS (Buy on-line, pick-up in-store), BORIS (Buy on-line, return in-store), ROPIS (Reserve on-line, pick-up in-store) and ROPO (Research on-line, purchase off-line).
• Make sure your site is fully optimized for local SEO.
• Plan paid marketing ad campaigns in YouTube, Facebook, and other social platforms.
• Make sure that your website is user friendly, makes the online shopping experience safe and easy for all the customers and provides easy and clear inquiry/call to action for your visitors.

For Business to Business

• Shift a portion of the trade show, live event, and travel budgets to online marketing.
• Create and market persuasive and informative product/equipment videos.
• Develop paid search campaigns with online webinars as a primary or secondary offer.
• For SEO, optimize video and images for desktop and mobile viewing.