While it is true that the marketing agency that offers SEO services is responsible for making an ad successful, there is no denying the fact that the client and his right attitude is as responsible as the agency is. If the client is ready for slight changes and improvements that the agency suggests, it really makes a big difference in sales leads and online traffic. Here are some of the qualities all the agencies want their clients to have.
We prefer collaborative approaches for SEO and marketing implementations. We love when clients ask questions and are willing to learn about SEO. The more knowledge you have, the better questions you ask, and the more you help us create new and effective strategies and campaigns.
We are very much willing to know your views, opinions and inputs about the work we are doing. Clients should always share their impressions of how the campaign is going, early and fast. That way we can solve the issues earlier and save them from becoming bigger problems.
To keep campaigns moving at the fastest possible pace for earning links and building domain authority, fast approvals are crucial. If the clients are not giving fast approvals, getting content published can be pushed back and rankings could remain under holding.
Clients have the ability to turn organic traffic into happy customers. Once organic traffic hits a client website, clients should be able to plan and lay strategies to convert it into leads and revenue. This is one place where the agency has limited access to.
It is the client’s responsibility to make sure that their website is user friendly, makes the online shopping experience safe and easy for all the customers and is providing easy inquiry/call to action for the visitors depending on the type of campaign.
In SEO, patience plays a very vital role. Giving up or changing course too early can easily short-circuit what could become a highly successful campaign. We want our clients to understand that different companies have different starting points for an SEO campaign and this affects how quickly a campaign gains traction.